Introducing Mobile Retargeting With Go2mobi!
The average app loses more than 75% of its users after day one of installation, according to Applause. Retargeting is the ability to take segmented audiences who have engaged with your app and send them relevant messaging to complete an action core to your app’s conversion funnel. These post-install actions are generally grouped into four types of campaigns: activation campaigns, conversion campaigns, retention campaigns, and cross-promotion campaigns. You may have the following objectives across these campaign types: