Go2mobi Privacy Policy - Advertising Audience

Go2mobi is a dedicated Mobile Demand Side Platform (DSP). We help agencies and advertisers to plan, execute, evaluate and optimize their mobile advertising campaigns via our platform (the ‘Platform’). This Privacy Policy is intended to provide you with information on our privacy and data protection policies as they pertain to our Platform, and website, located at www.go2mobi.com, (our ‘Website’).

What types of data do we collect via the Platform?

We collect Non-Personally Identifiable Information (‘Non-PII’) and limited Personally Identifiable Information (PII) via the Platform. PII is information that may be used to identify you personally. Non-PII is information that can’t be used by Go2mobi to uniquely identify you. The Non-PII we collect includes but is not limited to the date and time of your mobile browsing and mobile app usage activity, mobile apps used, the pages viewed, browser type, general location such as zip code, your mobile carrier, network connection type (e.g., 3G vs 4G) device type, make and model. The PII we collect is limited to, your device identification number (e.g., Device ID (IDFA/GAID), mac address), IP address, and in some cases the GPS coordinates of your device’s location at a point in time. We also may obtain demographic data (e.g., age range, gender) associated with your Device ID or cookie data to enhance the capabilities of the Platform. We take reasonable precautions to ensure that your consent is obtained for the use of such information, including explicitly requiring consent to have been acquired by the publisher of the site or app from whom the data is sent

Go2mobi uses cookies (on mobile devices where they are enabled) and similar technologies to help store a Go2mobi ID and other Non-PII, and to help us record user-expressed privacy choices. We do not use zombie cookies or other mechanisms that may circumvent your privacy choices.

We receive information about consumers from third parties to enable targeted advertising on the website(s) and application(s) that we support. The collection and use of that data is governed by the privacy policy and legal terms of the data controller and the website using the data; it is not governed by Go2mobi, a data processor. Go2mobi maintains Data Protection Agreements with its partners, a copy of which may be found here.

How do we use the data collected via the Platform?

We use the information collected via the Platform to help make our clients’ advertising messages more relevant and interesting to you and more effective for our clients. This helps pay for free-to-use websites and apps, many of which would not be able to operate without the ad revenues. In some instances, we combine this information with other data obtained from third parties in order to enhance the features of our Platform. We share the aggregated, non-individual specific, data we hold with clients, publishers (mobile sites and apps), and other third-parties for ad delivery, reporting, accounting, and other legitimate business purposes. In these cases we work with organizations we believe to have appropriate safeguards in place to protect data at the levels required.

In situations where we are obligated by law, we may also disclose information in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, included but not limited to, fraud and situations involving potential threats to the physical safety of any person. We reserve the right to disclose aggregated, non-personally identifiable information collected to third parties for any purpose.

Finally, Go2mobi may transfer information, including any personally identifiable information, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change. If Go2mobi is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via a prominent notice on our Website of any change in ownership or uses of your PII, as well as any choices you may have regarding your PII.

What are my opt-out choices?

If you’d like to opt out from having Go2mobi collect your information for ad targeting via our Platform, please email support@go2mobi.com with your request. When you opt out, Go2mobi will note your device as having opted out in the database on our servers. Once flagged as having opted out, Go2mobi removes the data attached to your device from our database, and will no longer target ads to your interests. We record your opt-out choice via cookies or HTML5 depending on the operating system of your device. Please note that if you delete, block, or otherwise restrict cookies or HTML5, or if you use a different device or browser, you will need to renew your opt-out choice.

How long do you retain information collected via the Platform?

Go2mobi generally retains information on the Platform no longer than six months. However, our retention policy is geared to the level of sensitivity of the data collected. For example, to the extent we obtain precise location information, we only store that information for up to 30 days, and then roll that data up into non-precise segments (e.g., postal code, or metro area) and stored for up to six months. Mobile identifiers are stored for up to six months, after which it is deleted. Whilst stored, the Device ID is encoded using either MD5 or SHA1 algorithms, which makes it impossible for us to find the real and original Device ID. We may store de-identified data for up to two years, and aggregate data for up to five years.

Do you collect information about children?

Go2mobi does not knowingly collect personally identifiable information from anyone under the age of 13. If the company is made aware that it has received personally identifiable information from someone under 13, it will use reasonable efforts to remove that information from its records.

What are your data security policies?

Go2mobi has security measures in place to protect the loss, misuse, and alteration of the information under our control. All the data we hold is protected by multiple layers of physical, electronic, and administrative safeguards, to secure it against accidental, unauthorized, or unlawful access, use, modification, disclosure, loss, or destruction. No method of transmission over the mobile web or method of electronic storage is 100% secure; therefore, while Go2mobi strives to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

How are changes to your privacy practices communicated?

This privacy policy is subject to change. If Go2mobi plans to make any substantive changes in the way we use the personally identifiable information under our control, we will post a clear and conspicuous notice on the website and in this privacy policy prior to the changes being made – and as appropriate, we will also let you know about the choices available to you regarding such changes here.

Need further information?

If you have any questions about this Policy or our privacy practices, please email or mail us:
email: support@go2mobi.com
address: ConvertStar Inc. 300-1312 Blanshard Street, Victoria, BC, Canada, V8R 1B7