Top Bid Testing Strategies for Successful CampaignsWritten by Meghan Casault - 2 min read
To drive success with your campaigns, it is important to develop a strong campaign management and optimization workflow that works for you. However, it can be difficult to know where to begin. Our team has put together a few of the top strategies to help you start strong and make the most of our platform’s features as you test to find traffic that works for you. Over the next few weeks, we will be sharing a series of 3 top strategies…so, stay tuned!
- Bid CPM: The bid you are willing to pay per thousand impressions in the auctions entered
- Win Rate: The number of impressions your campaign has won versus its total bids
Bid Strategy #1 - Auto Bid
It can be difficult to determine a bid CPM to begin with. This is especially true when you consider that a campaign’s win rate is impacted by a multitude of targeting features, such as placement, OS, and carrier.
The Auto Bidder is a feature that dynamically adjusts your bid to try to win approximately 40% of the auctions it enters. It also ensures that your campaign will not be restricted by a static bid CPM.
To use the Auto Bidder, you can select auto bid in your campaign settings. Additionally, you can add a daily budget per placement, to limit the spend per placement for your campaign and more evenly distribute spend across placements.
Once you review data from testing the Auto Bidder, and are more comfortable with the bids to apply based on the targeting settings in your campaign, you can utilize a static bid and continue to optimize and hone in on the traffic you would like to test further or scale. Or, you can continue to take advantage of the autobid feature as you optimize on other variables.