Apsalar Customers Can Now Retarget On Go2mobi Easier Than Ever Before!Written by Brina Martens - 2 min read
Last month we released our third party retargeting feature, announcing to advertisers, media buyers, and agencies that they can now upload their external Unique Device Identifier (DeviceID) lists onto our self-serve DSP or through Go2mobi’s robust API. These retargeting campaigns have a distinct advantage over more passive tools (such as email) as they allow you to display highly relevant ads to stay ahead of dormant or abandoned users as they navigate across their favourite mobile apps.
Go2mobi is on a mission to make life easier for our advertising and marketing clients. Integrating our DSP with marketing solutions enables app marketers to use mobile attribution and audience building platforms, such as Apsalar, to further leverage their data into actionable mobile programmatic campaigns.
By importing the DeviceIDs captured and stored in Apsalar’s integrated cloud suite, advertisers can effortlessly set up multiple retargeting campaigns within minutes on our DSP platform. More importantly, advertisers have a distinct advantage on our self-serve platform as they can upload up to one million unique DeviceIDs, and have access to our expansive network of publishers. Combining this with Go2mobi’s proprietary targeting features and flexible API, our customers are equipped to execute cost-efficient campaigns while seeing strong return-on-ad-spends!
This integration is particularly exciting for Apsalar’s Mobile Marketing Cloud customers as they are among the first to take advantage of our expanded retargeting functionality. As Go2mobi’s transparency and ultra-granular reporting joins forces with high value first-party data in Apsalar, marketers can now run strategic, data-driven campaigns easier than ever before. Talk about an incredibly effective marketing tool that puts the power back in your hands!
As we have been seeing our advertisers achieve tremendous success with their retargeting campaigns, Go2mobi is excited to continue to encourage more marketers to take advantage of these re-engagement tactics. Stay tuned as we announce more integrations with new partners in the future.