#AudienceTargeting , #DSP , #NewFeatures

Go2mobi Now Offers Audience Targeting to Self-Serve Advertisers

Written by Brina Martens - 3 min read

3rd Party Audience

Go2mobi is excited to announce that we have begun rolling out internal tools used for our full-service audience solutions to all customers! Starting with granting access to Neustar’s market-leading consumer mobile audience data, our self-serve DSP advertisers can now target their campaigns at hundreds of audience lists segmented by: demographics, interests, intent, behaviours, and more!

This boost of highly granular audience targeting, combined with Go2mobi’s unprecedented reporting and optimization capabilities, has several benefits for programmatic advertisers using our platform:

  1. More Bang for Your Programmatic Buck: Audience data can help optimize campaigns and increase overall performance. With the ability to quickly target and test desired audiences with specific ad budget, marketers can avoid the resource-intensive strategy of casting a wide net. In other words: hit your KPIs quicker by only targeting top-performing audiences.

  2. Don’t Have Your Own Audience Lists? No Problem: Building mobile audience lists requires a ton of time, effort, and costs for gathering, storing, and maintaining audiences. Having the ability to purchase and target audience lists from third-data party providers allows advertisers who are new to programmatic buying (and do not have the luxury of stored first-party data) to identify their most profitable audiences sooner. So while using first- party data may appear to be cheaper in a financial sense, advertisers that consider their time as money may see the benefits of having an excellent starting point as a trade-off they are willing to make.

  3. Target Beyond the Device: In leveraging Neustar’s third-party audience lists, you can confidently extend your targeting functionality beyond the device and context to include audiences that represent the users themselves. Audiences may be found across the mobile ecosystem, using a variety of different device types and different apps or sites, making standard optimization a challenge. By using audience lists as part of a targeting strategy, advertisers can locate their ideal customers at any point in time.

  4. Serve Bespoke Ads: Targeting third-party audience lists also gives you the ability to strategize around your ad units, for both the creative and messaging. For example, it would be ineffective to serve a gaming app created for teens to an audience of senior citizens. As the relevancy and personalisation of ads is directly proportional to campaign performance, the ability to serve bespoke ads to each target audience is a powerful tool for maximizing campaigns.

With these benefits in mind, we hope that you were able to gain insight as to how audience lists can better serve your campaign success. For a more in-depth look into how audience targeting works on Go2mobi, please refer to our Knowledge Center.

Considering programmatic advertising for the first time or haven’t used Go2mobi’s self-serve DSP before? Our simple sign-up process and industry-renowned support team make it easy for advertisers at any experience level. Please sign up today or reach out to support@go2mobi.com and we will help you get started in no time!