An Introduction to Mobile Retargeting

In the world of mobile app marketing, retargeting is the ability to take segmented audiences who have engaged with your app and send them relevant messaging to complete an action core to your app’s conversion funnel.

The reputation of retargeting is consistently improving as more marketers better understand how it works and include it as a core element and extension of their user acquisition campaigns rather than an afterthought.

This guide provides an in-depth look at retargeting in the mobile space and how you as a marketer can leverage it to grow your user base of active, loyal users to ultimately achieve your performance objectives.