A movie advertiser needed to raise awareness of a film’s release to moviegoers, both male and female, ages 18-45. To accomplish this, Go2mobi ran an interstitial VAST video campaign targeted to this audience. The advertiser wanted to track video completion from the ad impression among men and women in the target audience as well as overall engagement and viewability.
Go2mobi created a rich media ad unit that dynamically changed an ad’s appearance to appeal to men or women, depending on who was viewing the video.
This dynamically-optimized strategy deployed by Go2mobi delivered higher than average completion rates for our client. Download this case study for more insights from this specific campaign.