One of the world’s largest online shopping and lifestyle retailers (for both men and women) tasked Go2mobi with generating quality app installs that would encourage repeat purchases while increasing lifetime value from shoppers.
Go2mobi leveraged our proprietary Install + Engage™ platform and methodology to drive app installs and kick-start usage for new customers. This approach combines algorithmic optimization for post-install events (sign-ups and purchases) with retargeting campaigns in order to drive high volumes of installers who actually engage with the app.
In deploying this strategy over a 4-month flight, Go2mobi’s campaign for our eCommerce giant delivered an impressive volume, successfully exceeding both KPI goals regarding the volume of user acquisition and the quality of the installs. Download this case study to find out exactly how Go2mobi achieved these impressive results.