Building Digital Campaigns to Perform at Scale

It’s no secret that mobile programmatic is the hottest sector in digital advertising—for good reason. eMarketer estimates that 67% of the $60b display ad market will be bought programmatically in 2016, with 69% of those ads appearing on mobile devices. This trend has risen quickly in tandem with mobile’s claim as the dominant device in the digital market, and is poised to grow exponentially as smart brands and agencies push for the customization and transparency enabled by mobile programmatic APIs.

In this informative guide, learn more about the market factors driving the need for APIs for mobile advertising at scale.