An automotive brand was looking to reach Asian Boomer male, auto-intenders consumers aged 25-65. In addition, this client wanted to seek out those who have visited their car dealership (or their competitors’) in the past six months. Go2mobi targeted these audience segments in pivotal moments where consumers were most receptive to auto advertising and moments when it was convenient for the consumers to visit the auto brand’s physical locations. Throughout the campaign, Go2mobi optimized towards engagement rates and measured the foot-traffic lift caused by mobile ad campaign using our Location Visit Reporting methodology.
In this case study, we demonstrate how strategically targeting the right mobile moments led to increased foot traffic nationally for our automotive client.